How to Use Google Ads & Facebook Ads to Get More Customers

If you’re looking to grow your business online, Google Ads and Facebook Ads are two of the most powerful tools available. They help you reach the right audience, increase brand awareness, and drive more sales.

But which one should you use? And how can you make the most of them?

In this guide, we’ll break down how Google Ads and Facebook Ads work, their key differences, and how to use them effectively to attract more customers.

 

1. Google Ads vs. Facebook Ads: What’s the Difference?

 

Before diving into strategies, let’s first understand the difference between Google Ads and Facebook Ads so you can decide which platform suits your business best.

 

Google Ads (Search Advertising)

 

Google Ads allow you to reach potential customers who are actively searching for products or services like yours.

• Best for: Businesses targeting people ready to buy.
• Example: A user searches for “best digital marketing agency,” and your ad appears at the top of the search results.

 

Types of Google Ads

 

• Search Ads – Text-based ads that appear on Google Search
• Display Ads – Visual ads shown on websites & YouTube
• Shopping Ads – Product-based ads in Google Shopping

Facebook Ads (Social Media Advertising)

 

Facebook Ads help you target people based on their interests and behavior—even if they aren’t actively searching for your product.

• Best for: Businesses looking to increase brand awareness and reach a specific audience.
• Example: A user who recently liked pages about fitness sees an ad for your gym membership.

 Types of Facebook Ads:

 

• Image Ads – A single photo with a CTA
• Video Ads – Short, engaging videos
• Carousel Ads – Multiple images or products
• Lead Ads – Forms to collect user details

Key Difference: Google Ads target people searching for something, while Facebook Ads target people based on their interests and behaviors.

 

2. How to Use Google Ads to Get More Customers

 

Step 1: Choose the Right Keywords

Google Ads work by targeting keywords that people search for. Use tools like:

• Google Keyword Planner – Find relevant keywords.
• Ubersuggest – Get keyword ideas and search volume data.

Step 2: Write High-Converting Ads

Your ad copy should be clear, compelling, and action-driven.

• Use Numbers & Offers: “Get 50% Off Website Design – Limited Time!”
• Highlight Benefits: “Fast & Secure Website Development in 7 Days!”
• Include a Call-to-Action (CTA): “Book a Free Consultation Now!”

 

Step 3: Optimize Your Landing Page

Once users click your ad, they should land on a relevant, well-designed page.

• Match the Ad Message – If your ad promotes “SEO Services,” the landing page should talk about SEO.
• Fast Loading Speed – A slow page leads to higher bounce rates.
• Clear CTA – Make it easy for visitors to contact you, buy a product, or sign up.

 

Step 4: Track & Improve Performance

Google Ads provide valuable data and insights to help you improve your campaigns.

 Key Metrics to Track:

• Click-Through Rate (CTR) – How often people click your ad.
• Conversion Rate – The percentage of visitors who take action.
• Cost Per Click (CPC) – How much you pay for each click.

3. How to Use Facebook Ads to Get More Customers

 

Step 1: Define Your Audience

Facebook lets you target specific users based on:

• Demographics – Age, gender, location
• Interests – (e.g., digital marketing, fitness, fashion)
• Behavior – (e.g., people who visited your website)

Step 2: Choose the Right Ad Format

Different ads work for different goals:

• Brand Awareness? – Use Image or Video Ads
• Lead Generation? – Use Lead Ads (collect emails without leaving Facebook)
• Sales & Conversions? – Use Carousel Ads (showcase multiple products)

Step 3: Create Engaging Ad Content

Since Facebook is a visual platform, your ads must grab attention quickly.

• Use High-Quality Images & Videos – Bright, clear visuals get better engagement.
•  Keep Text Short & Engaging – Example: “Need more leads? Try our expert SEO services today!”
• Include a Clear CTA – “Shop Now,” “Sign Up,” “Learn More.”

Step 4: Retarget Interested Users

Many users don’t buy on the first visit. Retargeting ads help bring them back.

Show ads to users who:

• Visited your website but didn’t buy
• Engaged with your ad but didn’t take action

Step 5: Track & Optimize Your Ads

Use Facebook Ads Manager to monitor performance.

Key Metrics to Track:

• Engagement Rate – How many people interact with your ad.
• Cost Per Result (CPR) – The cost of each lead or sale.
• Return on Ad Spend (ROAS) – Whether your ad is profitable.

4. Google Ads vs. Facebook Ads: Which One Should You Use?

 

Both platforms are powerful, but they serve different purposes:

 

Feature Google Ads Facebook Ads

Both platforms are powerful, but they serve different purposes:

Conclusion

 

Both Google Ads and Facebook Ads can help you attract more customers—if used correctly.

Want expert help in running high-converting ad campaigns?
IT Crew specializes in Google Ads, Facebook Ads, and digital marketing strategies to grow your business.

 

📞 Contact IT Crew today and start getting more leads & sales!